Social Justice Campaign - Stop APPI Hate
This project allows us to develop an advertising campaign for a social issue. I wanted to bring awareness to the mental and physical damage Asian Canadians and Asian Americans face during and post covid.
The project starts with research on the issue and the Stop APPI Hate Organization. A specific target audience and collective brief made it easier to understand what type of advertisement would catch the audience's attention and which ads would be most effective. All ads have a call to action and a QR code that provide instant access to resources online.
